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How do you become the No. 1 university in online education?
By being able to adapt your programs to the ever-changing labor market.

In the past, it took Purdue University three years to launch a new program. Now, developing a new process and working with Burning Glass Technologies to research program demand, Purdue creates new programs that are better tailored to their students in a much shorter period of time.

Watch this webinar to learn how Purdue is using labor market data to ensure their team is accurately marketing to prospective students, and that there is verifiable market demand for all of their programs. We will discuss specific examples that show how Purdue:

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Engineer Your Programs to Match Today’s Jobs, Featuring Purdue University

Align your programs to today's labor market

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Maricel Lawrence

Online Program Launch Director, Purdue Online Learning

Purdue West Lafayette



Sarah Roberts

Research Data Analyst

Purdue West Lafayette

Bryce Aspinwall

Director of Client Success

Burning Glass Technologies



-  Creates and validates new programs that are aligned to the labor market, helping to ensure students will find careers once they graduate

-  Minimizes the risk of failure when starting new programs

-  Uses labor market data  for student acquisition and program development